Today In Book Publishing

WASHINGTON — December 5, 2016 — Earlier this fall, Abrams published a book of adult humor satirizing the rather saccharine covers of the Little Golden Books that many of us grew up with. Edgy and politically incorrect, the book, Bad Little Children’s Books, is definitely not intended for children. It is described by the publisher…

When you look into the rearview mirror of book retailing what do you see? A path littered with failed national chains, including Borders, Hastings, and B. Dalton, along with the rising dominance of Amazon. When you look into the future, what do you see? A path where Barnes & Noble believes smaller concept stores with…

Making a large-quantity book sale (5,000 copies or more) to corporate buyers typically entails a formal presentation describing how your content can help the company in some way. You can improve your chances of making the sale with an analogy to the game of baseball. In any one game there may be several different pitchers…

BOSTON -- November 30, 2016 -- Global learning company Houghton Mifflin Harcourt (HMH) today announced the release of HMH Social Studies ©2018, its new, next generation social studies curricula for grades 6 through 12. The comprehensive program covers history, civics, psychology, government, geography and economics. Program highlights include document-based investigations and new, analytic skills activities…

Automated email is a powerful tool for publishers to nurture readers towards a subscription or…

Creating or aggregating content and actually getting readers to see it are two sides of the same coin. Without both content and a reliable way for people to find it, the motivation to create or house such content becomes less. One feeds the other. So, how do content aggregators and authors find that sweet spot…

This session will provide an overview and demonstration of data science and advanced analytics, how it works and what it means.

As book publishers continue to dip their toes in direct-to-consumer sales, they need to learn new skills to fuel new marketing activities like content marketing, lead nurturing, and customer retention. In today's digital and distractable world, publishers cannot take a passive role with their book sales; they must actively pursue new customers and reengage old…

In this webinar, Michael Levine will discuss how content creators and publishers can help foster new pathways to learning.

No, I’m not here to trash paper. I’m here to discuss different usages of paper and the ones that are more likely to become quick trash. The recent Digital Book Printing Conference hosted by Book Business was a very interesting event with plenty of great presentations, facts, and figures. In particular, Marco Boer of IT…