Today In Book Publishing
October 13, 2016 at 8:00 am
It may have seemed odd when Book Business revived the Top 20 Book Manufacturers ranking in 2014, a time when ebook sales were booming and discussions of print’s death were rampant. But print books are still here and with help of new printing and fulfillment technology, publishers are finding ways to print books more economically…
October 19, 2016 at 12:12 pm
Digital printing is not just an effective way to print short book runs. It’s a disruptive technology that is changing the economics of the book publishing business. To reap the rewards of digital printing, it’s crucial for book publishers to consider the lifecycle cost of a book instead of the traditional per-unit cost and scrutinize…
October 13, 2016 at 5:03 pm
When Open Road Integrated Media was founded by former HarperCollins CEO Jane Friedman in 2009, the industry as a whole was still fumbling over ebooks and the uncertain financial impact of digital publishing. Indeed, it was the rare publishing house that demanded digital rights in its contracts, and that was precisely why Open Road’s business…
October 17, 2016 at 9:03 am
How are you helping consumers find the perfect book for their needs or interests? If you’re like most publishers, you offer a search function on your site. Visitors simply type in a topic and relevant titles from your catalog are displayed. This is pretty similar to how search works on Amazon. In both cases, book…
October 13, 2016 at 5:34 pm
Over the past few years we’ve reported extensively on two major trends that have reshaped the book publishing landscape: direct-to-consumer marketing and digital book printing. While these topics could not be more different—one is a strategy for audience development and a catalyst for book sales while the other is a method of book production and…
October 13, 2016 at 2:26 pm
Penguin Random House Canada announced yesterday the launch of its newest young adult imprint, Penguin Teen. The imprint combines YA titles previously published under the imprints Doubleday Canada Books for Young Readers and Razorbill Canada. Tara Walker, publisher of Penguin Random House Canada Young Readers and VP of Penguin Random House Canada, explained the thinking…
October 12, 2016 at 1:41 pm
Change is a constant in the business world, yet many book publishing leaders fail to plan for it. Although change can come unexpectedly, in the form of new technology or nascent media formats, these disruptions can be managed, and often they hold new opportunities for book publishers. That is the case with the rise of…
October 11, 2016 at 9:36 am
When an organization that has created open educational resources (OER), informally known as “free stuff,” and sues FedEx, how much should publishers care about the outcome? The answer: a lot. In case you hadn’t heard, a non-profit curriculum provider called Great Minds has filed a federal lawsuit against FedEx. Here’s the background. Great Minds is…
October 7, 2016 at 1:07 pm
On October 11th, Book Business' sister publication Publishing Executive will host a webinar on increasing email revenue. The session will explore how publishers can drive additional revenue through native ads, programmatic, dynamic ads, and more. Publishing leaders will also share how they've increased email engagement and grown newsletter subscription. Sign up for this free webinar…
October 5, 2016 at 1:48 pm
On October 12th, Book Business’s sister publication Target Marketing is hosting a webinar that will explore the biggest digital marketing trends marketers need to know, including the future of SEO, the rise of mobile, digital advertising, and more. Sign up for this free webinar “Top 10 Digital Marketing Trends You Must Know” here, and prepare…
