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When contemplating an online presence, revenue is a top concern, however, saving time, money and other resources are significant benefits that should be considered as well. Full news press Nearly every business can benefit from posting press materials online. To provide those seeking information about a company, an entire press kit can reside on a Web site, including a company history, the biographies of senior staff, contact information, news releases, a map—free maps are available from MapBlast.com and MapQuest.com—and office or store hours. All of which can be accessed 24 hours a day, seven days a week. A print version

In the movie To Kill a Mockingbird, the soft, slow-rolling tones of the narrator's voice takes us back to 1930's Maycomb, AL, where time was slow and "there was nothing to buy and no money to buy it with." The rough accent of the narrator in Goodfellas places us quickly in the brutal milieu of the mob, where we watch the narrator climb his way up the family business ladder. The ideal typeface for a book is like the perfect narrator for a film: It draws the audience in and helps set the tone and style. "Every typeface has a personality," says Lisa Clark,

Handheld E-Book Reading By Donna Loyle, Editor They're getting smaller, smarter and cheaper—all at the same time. In the last year or two, numerous handheld e-book reading devices have hit the market. Innovative features include audio capabilities; built-in dictionaries; revolutionary easy-on-the-eyes type; backlit LCD screens; highlighting ability; direct Internet connections; and much more. While this article does not cover all of the e-book readers available (for example, many e-titles can be read on Palm PDAs, which are not marketed as e-book reading units), the information below offers a quick roundup of some of the latest and coolest devices recently introduced. RCA REB1100

A Review of New E-Publishing Products From Adobe and Microsoft By Danny O. Snow New technologies may make publishers want to echo Robert Frost's classic lament, that a traveller can follow only one fork in the road at a time. Major new products specifically designed for delivery of online content have set the publishing industry abuzz, amid a flurry of controversy over earlier efforts to bring e-books more squarely into mainstream markets. Software industry leaders now offer e-publishers new strategies for the presentation of online content to readers -- but both systems must face the challenge of protecting intellectual property for the author and publisher. WebBuy and PDF

by Tatyana Sinioukov However slowly, book manufacturers are getting ready to embrace Adobe InDesign 1.5, a wisely priced and vastly improved upgrade to 1.0 Adobe InDesign 1.5, the recently released upgrade to Adobe's professional page layout and design program InDesign 1.0, offers several features that enhance its PDF workflow and integration with other Adobe products. Like its previous version, InDesign 1.5 can be integrated with Adobe Photoshop and Adobe Illustrator files; InDesign 1.5 also opens QuarkXPress and Adobe PageMaker files directly. A reported over 70 new or improved features include design tools (some are standard in other Adobe products) like the eyedropper, free transform and smooth paths,

by Rose Blessing How many e-book content distributors should a publisher partner with? Which books should be made into e-books? How should the process be managed? What are the pitfalls? If it's your job to figure that out at your company, take a tip from Kate Tentler, a publisher at Simon & Schuster Online in New York City who has been arranging to make Simon & Schuster books available digitally for about a year. Tentler's approach is to keep things simple, with an eye to the long term. For example: how are online distributors chosen? Simple: They are evaluated one by one. Among the

by Rose Blessing Seybold Seminars, held in February in Boston, included an e-books pavilion on its trade show floor. In addition, it designated three companies in the e-book field as "Hot Picks:" Glassbook. Glassbook's Reader software facilitates buying and reading of electronic books on a laptop or desktop PC. Users can download it for free. The Glassbook Content Server software (now in beta test, available to publishers for $900 plus a per-book-sold fee) is a Web-based system that automates the e-book supply chain for publishers, distributors and booksellers. Functions include e-book preparation, entry and fulfillment of orders from online bookstores; management and protection of digital rights; and

by Tatyana Sinioukov Perhaps what makes University of California Press so successful is, in part, that its design team consists of people like Nola Burger, who enjoy the daily challenge of making their books stand out At UC Press, five in-house designers choose their projects and leave the manufacturing responsibilities to production coordinators. "We'll look over a list of books that are being launched, and then the designers will meet," explains Nola Burger, an award-winning designer who has been creating book covers, jackets and interiors for eight years; has taught at the California College of Arts and Crafts in San Francisco; and has judged

ONLINE BOOKSELLERS Since it was impossible to include everyone, we offer this listing below as a mere snapshot of the emerging business models in this exploding field. Browse this list to get an idea of how today's book publishers sell their wares--both printed and electronic--online. By spending just a few minutes on the Internet yourself, you will probably find even more companies . . . WHO: www.agoodbook.com, "Your basic $4.95 download" WHAT THEY SELL: e-books downloadable for $4.95; the site has an association with www.amazon.com WHAT FORMAT: PDF, HTML. WHO: www.amazon.com, "Earth's biggest selection" WHAT THEY SELL: printed books, CDs, gifts, DVD and video,

Peer into today's kaleidescope of online booksellers By Tatyana Sinioukov Now that more and more bookstores have ".com" in their addresses, physical books are being replaced by e-books that have no spines and no pages you can turn by hand--and they aren't even made of paper. Well, everyone knows that. However, what is fascinating to witness is how both traditional and electronic publishers show great creativity in the way they sell their wares on the Web. As the listing beginning at right illustrates, the emerging business models for selling books online grow more varied and inventive by the day. An example of one company