It's not just that Tsutaya feels more upscale than other bookstores. It's that it celebrates words and books, and the people who read and write them, in a thoughtful, seductive, and ultra-contemporary way.
Don't get me wrong: This is a business, not a cultural institution. It sells books from 7:00 am till 2:00 am every day of the week, closing only to clean and restock. And it's always packed. This first location has proved such a hit that another site has already opened in the Kanagawa area outside Tokyo