Matthew Cavnar

Ellen Harvey is a freelance writer and editor who covers the latest technologies and strategies reshaping the publishing landscape. She previously served as the Senior Editor at Publishing Executive and Book Business.

Tuesday, March 4th, 2014, New York, NY: Leading ebook technology company Vook today launched Author Control, a daily market intelligence dashboard that allows authors to track the sales and unit downloads of their books in Amazon, Amazon KDP, iBooks, Barnes & Noble, Nook Press, Kobo Writing Life, CreateSpace, Smashwords, Google, and Samsung, and display their results in a secure, easy-to-use online and mobile-accessible dashboard. Learn more about the new service at

When writers first exchanged pen and paper for word processing systems we didn't realize how firmly it put us on the path toward self-production and self-publishing. The jury's still out on whether the creative process was altered for better or worse. Marshall McLuhan, an early media pundit, recognized back in 1962 how "the divorce of poetry and music was first reflected by the printed page."

In contrast, today's tools marry writing and publishing, bringing artists ever closer to the end product with click-of-a-button e-book creation capabilities built into the writing tools.

Just as ebooks have turned book publishing on its head, so is a new breed of rich media reading devices changing the ebook paradigm. Publishers who delver their ebooks through dedicated reading apps on iPads, Kindle Fires, Nook Tablets and platforms such as Impelsys, Inkling, MAZ and Copia, are privy to volumes of data on how their customers consume their content, from basic information such as how many pages they've read to more granular info such as, "Was this test-preparation chapter effective."

I’ll admit to not having been familiar with the story of horror writer and now-legendary Reddit user Dathan Auerbach until I read about him in a recent blog post by Matthew Cavnar, the vice president of business development at Vook—one of our favorite e-book publishing companies. Cavnar, by the way, happens to be a great writer, so [...]

Just one year after moving from San Francisco to New York, Vook is enhancing its cloud-based e-book publishing platform this week. Vook, which has made its name by enabling non-techie types to publish their work electronically, is now rolling out features such as an HTML5-based reader that will let many tablets and smartphones pull up titles published through the platform.

Matthew Cavnar, Vook’s vice president of business development, who demoed the new features at this month’s NY Tech Meetup, says it’s all part of the company’s strategy to further disrupt the publishing world.

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