Norman Bridwell

Scholastic Media, a division of Scholastic Inc., the global children’s publishing, education and media company, today hosted ‘Clifford’s BIGGEST Birthday Party Ever’ – a live webcast event streamed to classrooms nationwide that kicks off a year-long 50th birthday celebration of Clifford the Big Red Dog®. In honor of the celebration, Mayor Michael R. Bloomberg, Mayor of the City of New York,proclaimed the day as 'Clifford The Big Red Dog® Day.'
 
Approximately 5,000 classrooms nationwide registered to participate in the event via livewebcast and watched as hundreds of first graders from New York City schools participated in the party in front of Scholastic's iconic SoHo headquarters. The children met Clifford’s creator, Norman Bridwell, shared their own birthday wishes for their favorite Big Red Dog, participated in some BIG birthday activities that reinforce the social-emotional, literacy and language skills that Clifford espouses, and finally, sang “Happy Birthday” to Clifford as a giant BIG red dog was revealed along the façade of the Scholastic building.
 

Scholastic Media — a division of Scholastic Inc., the global children’s publishing, education and media company — today announced a new deal for Clifford The Big Red Dog with Bendon Publishing International, Inc. Bendon will develop a series of Clifford®-branded coloring and activity books, workbooks, flashcards, activity sticker books and coloring box sets.

From multimillion-dollar acquisitions to multimillion-dollar best-sellers, powerful women stand at every pivotal, decision-making point in the book publishing process. Book Business’ first annual “50 Top Women in Book Publishing” feature recognizes and honors some of these industry leaders who affect and transform how publishing companies do business, and what—and how—consumers read.