Scholastic Media Inks Deal With Bendon Publishing International, Inc. For Clifford The Big Red Dog
February 7, 2012: Scholastic Media–a division of Scholastic Inc., the global children’s publishing, education and media company—today announced a new deal for Clifford The Big Red Dog with Bendon Publishing International, Inc. Bendon will develop a series of Clifford®-branded coloring and activity books, workbooks, flashcards, activity sticker books and coloring box sets.
With more than 126 million books by Norman Bridwell in print from Scholastic, Clifford is a literary classic embraced by parents, teachers and kids. The property will celebrate its 50th anniversary in the 2012-2013 school year. The show is currently in its 11th season on PBS KIDS. “CLIFFORD LIVE: A BIG Family Musical” launched earlier this year, and is scheduled to tour to 50 markets.