If most of your effort is being spent on digital, but most of your revenues are still coming from print, you're not alone. Join Aptara's Chief Innovation Officer as he examines strategies and technologies for achieving the next level of discoverability and analytics that can be used to fuel your marketing reach and drive sales.
Pavan Arora and his guest Hitesh Chitalia, will discuss what publishers should be planning for now to protect their future bottom-lines, including:
- semantic strategies for creating more powerful metadata
- preparing content for the next level of SEO
- leveraging predictive analytics for elevating sales and marketing approaches
- practical steps for incorporating semantic strategies in your workflow
Whether you're struggling to close a digital revenue gap, or ensuring you are ready for the next evolution of eBooks, this webinar will help you fulfill the promise of digital.
Sponsored by Aptara
Click here to view this free webinar, today!
Pavan Arora
Denis Wilson was previously content director for Target Marketing, Publishing Executive, and Book Business, as well as the FUSE Media and BRAND United summits. In this role, he analyzed and reported on the fundamental changes affecting the media and marketing industries and aimed to serve content-driven businesses with practical and strategic insight. As a writer, Denis’ work has been published by Fast Company, Rolling Stone, Fortune, and The New York Times.
Ellen Harvey is a freelance writer and editor who covers the latest technologies and strategies reshaping the publishing landscape. She previously served as the Senior Editor at Publishing Executive and Book Business.
In the following Q&A Arora discusses predictive semantics and shares a New Year's resolution publishers might want to consider for driving digital revenue in 2014.
If most of your effort is being spent on digital, but most of your revenues are still coming from print, you're not alone, and you may want to join our upcoming webinar: Bridging the Digital Revenue Gap. On Thursday, January 9th, we wiil examine strategies and technologies for achieving the next level of discoverability and analytics that can be used to fuel your ebook marketing reach and drive sales
