Redesigns

Random House, Inc., announces the relaunch of TasteBook, the online food community and custom cookbook creation site. As the newest member of the publisher’s consumer websites, TasteBook was acquired by Random House late last year. Since then, TasteBook has undergone a major redesign and change in price structure. The new website features a personalized homepage, which allows members to instantly follow and connect with friends while sharing recipes. The homepage also includes a “Recipe of the Day” feature and “TasteBook Recommendations” that share even more recipe ideas with members. TasteBook also introduces a new price model for custom cookbooks, lowering the price of a 25-page recipe book by 30 percent to $24.95. Additional recipes can be purchased for $.20 each and added to the book at any time.

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