Bestselling author, blogger, and marketing guru Seth Godin is known for his practical insights around connecting with readers and building audiences that can be mobilized. In a morning panel at the third day of the Digital Book World Conference + Expo, Godin brought this knowledge to bear for book publishers, explaining how the digital revolution has changed their business proposition, both in what they are selling and how they sell it. After a brief presentation, Godin sat down with conference council chair and founder of The Idea Logical Company Mike Shatzkin and founder of Publisher's Lunch Michael Cader and discussed the value of forming relationships with readers, social media, and ebook subscriptions.
In quoting marketing guru Seth Godin yesterday, we inadvertently spelled his name wrong. We deeply regret the error. Check the website of author/marketer/speaker/entrepreneur Godin for ongoing pithy insights!
I’d bookmarked several articles this week waxing philosophical about the fate of the bookstore, and it seems I am not the only one who noticed this trend: Laura Hazard Owen did a nice round-up for GigaOM summarizing the contributions from some main players. Joseph Esposito, Mike Shatzkin and Seth Godin all approach the book issue from [...]
What’s the best book promotion strategy you’ve ever seen?
Reddit co-founder Alexis Ohanian took to Reddit to seek promotion advice for his new book, Without Their Permission: How the 21st Century Will Be Made, Not Managed.
He asked the network of loyal readers: “What are some of the smartest things you’ve seen people do to promote a book? … I’d like to make the most out of all this time I have to do some awesome stuff for the fine folks who’d pre-order/buy a copy.”
Game designer Mike Selinker had a dream back in 1995—to bring his puzzle solving fantasy adventure, a book called The Maze of Games, to market.
No one he knew thought he could sell it, so Selinker put his manuscript in the proverbial drawer for eighteen years. Then he decided to try Kickstarter.
Four and half hours after his campaign launched, he met his campaign goal of $16,000, and to date has attracted 1,600 backers and raised more than $100,000.
Tools of Change is Almost Here (Good E-Reader) Australian Bookseller Mary Ryan’s Opens New eBook Kiosk (The Digital Reader) How EBook Readers Shop and the Importance of Sampling (The Creative Penn) Dan Blank and Seth Godin on The Icarus Deception, Book Publishing, and Today’s Author (The Book Designer) Kindle Daily Deals: Beautiful Boy by David Sheff [...]