Emerging Technologies to Optimize Book Publishers’ Content Strategies
Sponsored by: Canon Solutions America
Speakers: Scott Jochim, CEO, Popar Toys & Sqwishland; Brett Cohen, President, Quirk Books
The new world of digital and self-publishing is creating a major market transformation. This change is obviously being driven by the delivery system-from pure print to print and digital. This webinar explores how publishers are adapting to industry changes, and the ways in which they are not. While book publishing has withstood the digital disruption better than other industries (e.g., music or movies), it remains to be seen what the future holds. Participants will learn about innovative ways to deliver content that meets consumers' changing needs for an interactive experience.
- The implications of rich media
- Mobile plus print
- Emerging software technologies including augmented reality
- Ideas to help publishers innovate