Hachette Grows Consumer Brunch

Since the Hachette Book Group began experimenting with a Book Club Brunch with authors and consumers in 2011, the number of readers participating has quadrupled. This year's event, held Saturday at the New York Society for Ethical Culture, drew nearly 300 book club facilitators and members, up from 70 in its first year.

From the start, Hachette has relied on booksellers to help sell tickets and to sell books at the event, which it promotes as “a day for readers.” Participating bookstores have included Books & Greetings in Northvale, N.J.; RJ Julia Booksellers in Madison, Ct.; and McNally Jackson and Book Culture in New York.