A Textbook Case
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Buyers and printers build relationships. They work together to produce quality products at fair prices in a reasonable time span. Buyers naturally remain with printers who serve them well over the years.
But times are changing. Needs are changing. Budgets are changing. Demands are changing. Publishers today need the best price, the utmost in quality, and the fastest service, and aren't content to "pick any two".
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- Companies:
- AOL
- Webcrafters Inc.
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