Lippincott's Metamorphosis
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Removing Redundancy
LWW would sometimes have to make editorial changes in as many as five places because of the use of multiple applications when producing content for several channels, according to Larry Bryant, LWW's director of content management processes. Since LWW repurposes content from the "Nursing Drug Handbook" into a "Drug Guide" and an electronic version for PDAs, the company felt that "Handbook" would be a logical choice for its initial trial of XML-based publishing.
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