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A few years ago, when I was reading several annual SEC reports from the soon-to-be defunct Borders Group, I came across a sentence that not only defined the dysfunction of one retailer, but the dangerous mindset that has been crippling the book industry for decades.
It may sound rather innocuous, but here it is: "The Company's growth strategy is dependent principally on its ability to open new superstores and operate them profitably."
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