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That sentence was in Borders' 10-K SEC filing made in April 2003. The very same sentence was in the 10-K the year after that. And the year after that.
And the year after that.
When you consider the changes the book world was facing even then (before the Kindle, before the tablet, before a lot of things) it's an arrogant statement -- and one that horribly mangles the purpose of "expansion." Expanding a business should be done to meet demand. Expanding for its own sake and simply expecting demand will be there is simply a bad idea.
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