Pearson, HarperCollins, and Scribd Round Out Speaker Roster at Book Business Live: Executive Summit on Digital Publishing
As the date of the Book Business Live: Executive Summit on Digital Publishing draws closer, we are excited to confirm an impressive roster of speakers. Executives from Cengage, McGraw-Hill Education, The Perseus Books Group, Rodale Books, and more will join Book Business on March 31st at The Union League in New York City.
The Executive Summit on Digital Publishing is a free, invite-only event where we will take a deep dive into restructuring publishing organizations around new technology, harnessing the strategic power of data analytics, and boosting discoverability and D2C marketing for a new era of bookselling. Seating is limited, so please contact Matt Steinmetz at email@example.com to reserve your spot.
The complete speaker lineup and agenda are below. We hope to see you there!
Transforming Your Company for the New Era of Book Publishing -- 9:45 to 10:50 AM
We will kick off the day's panels with a high-level discussion on how publishers must reorient their organizations to prepare for the future. Our panelists will answer questions around the kinds of competencies publishers need to work in a digital-first and data-driven market. They will provide insights into how they are hiring new talent and retraining existing staff around digital publishing, marketing, and production.
Phil Madans, Executive Director of Digital Publishing Technology, Hachette Book Group
Clancy Marshall, VP, Core Platforms, Pearson
Zach Posner, SVP, School Group, McGraw-Hill Education
Moderator: Joe Wikert, Director of Strategy & Business Development, Olive Software
Unlocking the Opportunities of Data Analytics -- 11:00AM -- 12:00 PM
Subscription models have opened up a new frontier for gathering information on reading habits and consumer behavior. Direct-to-consumer sales channels are ripe for engaging core audiences. Adaptive content is revitalizing the educational publishing sector. Central to all these new possibilities is the collection and analysis of data, with broad implications on the sales, marketing, and product development of books. This panel will explore how leaders in the industry are collecting and analyzing data to inform strategy and boost revenue.
Andrew Weinstein, VP of Content Acquisition, Scribd
Adam Silverman, Sr. Director, Digital Business Development, HarperCollins
Tom Breur, VP of Data Analytics, Cengage Learning
Moderator: Brian O'Leary, Principal, Magellan Media Partners
Bookselling Reinvented: How Boosting Discoverability, Experimenting with D2C, and Analytics-Based Marketing Can Drive Sales -- 1:30 to 2:30 PM
Our final panel of the day will explore how publishers are adopting innovative Digital Era strategies to reinvent the sales and marketing of books. How does one increase discoverability and what are the implications? Is direct-to-consumer a viable business model or just an experiment? How are publishers using data to market and sell books now?
Mary Ann Naples, SVP & Publisher, Rodale Books
Heather Fain, SVP, Director of Marketing Strategy, Hachette Book Group
Rick Joyce, Chief Marketing Officer, The Perseus Books Group
Moderator: Denis Wilson, Editor-in-Chief, Book Business