SIMBA Report: Loss of Bookstores Does Not Translate to Increased Ebook Sales
The showcase effect, according to research group, is real
By
Brian Howard
A new study from research firm SIMBA Information reveals some unsettling information: The loss of physical bookstores in 2011 did not translate to ebook growth.
The fourth edition of its Trends in Trade Book Retailing posits that the showroom effect is real, and that physical discovery is a factor, even in ebook sales.
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%0D%0A"It%20may%20go%20against%20common%20sense,%20but%20the%20loss%20of%20hundreds%20of%20physical%20bookstores%20and%20several%20million%20square%20feet%20of%20book%20retailing%20space%20in%202011%20actually%20negatively%20affected%20the%20expansion%20of%20e-book%20usage."%0D%0A%0D%0Ahttps%3A%2F%2Fwww.bookbusinessmag.com%2Farticle%2Fsimba-report-loss-bookstores-does-not-translate-increased-ebook-sales%2F" target="_blank" class="email" data-post-id="3091" type="icon_link"> Email Email 0 Comments Comments