Two Roads Diverged
"We license our encryption technology from RSA technology, which provides the highest level of encryption available for worldwide use. To further enhance security, we leverage industry-leading certificate authentication from GTE Cybertrust."
Microsoft: "We recognize the importance of digital rights management to owners of content, and we have invested heavily to develop a system we believe will be supportive."
Author's Commentary: In April, Microsoft took a minority investment stake in Xerox's ContentGuard technology, which markets a digital rights management system based on XrML.
Closing Comments: As noted by one industry expert, the share of the e-book market ultimately won by each product may depend less on the technology itself than on the partnerships and licensing agreements each company forms with others in publishing and bookselling businesses.
In addition to the Xerox-MS spinoff of ContentGuard, and major announcements from Time Warner, Simon & Schuster and Random House, a welter of other significant corporate realignments have occured. To cite just one, Lightning Print, a new Ingram subsidiary that produces print-on-demand books, bought in April JNMedia, a leading developer of e-publishing software.
Soon after, Lightning Print formed an alliance with Microsoft under the new name Lightning Source, LaVerge, Tenn., to offer publishers a full range of services for delivery of books in both printed and electronic form, in multiple formats.
Rapid and dramatic changes make the best pathway to the future hard for publishers to predict. But as Frost's famous verse suggests, whichever road is taken, it seems doubtful we'll ever return.
Author/publisher Danny O. Snow specializes in new publishing technologies. He is co-author of U-Publish.com, written in collaboration with Dan Poynter. The book is available in both printed and electronic form. For More Info
* Extensible rights Markup Language (XrML), www.xrml.org
* CoolType from Adobe, www.adobe.com/print/columns/felici/20000424.html