Ellen Harvey

Ellen Harvey

Ellen Harvey is the associate/digital editor of Book Business and Publishing Executive.

Webinar: How to Drive the Customer Journey to Increase Revenue and Retention

As book publishers continue to dip their toes in direct-to-consumer sales, they need to learn new skills to fuel new marketing activities like content marketing, lead nurturing, and customer retention. In today's digital and distractable world, publishers cannot take a passive role with their book sales; they must actively pursue new customers and reengage old…

4 Takeaways From the Digital Book Printing Conference 2016

Volumes of printed pages will decrease significantly over the next four years, according to an IT Strategies study. VP of IT Strategies Marco Boer told attendees at yesterday’s Digital Book Printing Conference that the volume of printed pages will decline 7.4% from 2007 to 2020, totaling over 5 billion pages lost. As demand for print…

Video: Robb Report's Tips for Growing a Highly-Engaged Newsletter Readership

In 2015 Robb Report saw an opportunity to increase revenue by launching a daily newsletter, Robb Report Insider. The goal of the daily newsletter was to curate the vast amount of content Robb Report produces daily into a handful of stories that would best capture readers’ interests, explained VP of digital web initiatives David Dubrino…

Houghton Mifflin Harcourt Sales Declined 7% in Q3 2016

Houghton Mifflin Harcourt's interim CEO Gordon Crovitz expressed his disappointment last week in the education publisher's poor Q3 performance. The quarterly results revealed a 7% drop in sales and a 31% decline in net income compared to Q3 2015. Crovitz said in a recent press release that his attention is now set squarely on growth:…

Harry Potter Spurs Growth at Hachette While Ebooks Decline

Today Lagardère, the parent company of the Hachette Book Group, released its third quarter finances for 2016. The U.S.-based Hachette Book Group saw a 12.9% revenue gain thanks to the positive reception of Harry Potter and the Cursed Child. Hachette U.K. revenue was up 30.1%, again due to the release of the latest Harry Potter…

Publishers & Printers Team Up to Streamline Digital Printing

As publishers increase their investment in digital printing, the need to more deeply collaborate with printing partners becomes imperative. Digital printing enables publishers to print shorter book runs and more accurately meet consumer demand. But that also means more frequent transactions with book manufacturers and a need for better order management. On top of that,…

Subscription Reading Service Scribd Adds Magazines to Platform

Today subscription reading service Scribd announced that it is adding magazines like Foreign Policy, Time, People, The Atlantic, and more to its library of content. In addition to ebooks, audiobooks, and documents, Scribd subscribers can now access magazine articles and entire issues at no additional cost to their monthly subscription. “Time Inc. is excited to…

Simon & Schuster Latches onto Podcast Trend With Launch of "Paper Donkey"

Last week Simon & Schuster announced a new podcast created in partnership with CBS Radio's Play.it podcast network. The podcast "Paper Donkey" will feature interviews with famous editors and authors about how books are created and how editors help bring authors' vision to life. “We want to give people the chance to eavesdrop on the…

How Wiley, Oxford University Press & Publerati Use Digital Printing to Increase Profits

Publishers are beginning to realize the benefits of digital printing technology. Digital printing makes shorter print runs more affordable, lending publishers the flexibility to react to market trends and test new ideas. This is opening up a wealth of opportunities for book publishers that were never possible before. Publishers can test new authors, formats, and…

Editor's Note: Industry Disruption Has a Silver Lining

Over the past few years we’ve reported extensively on two major trends that have reshaped the book publishing landscape: direct-to-consumer marketing and digital book printing. While these topics could not be more different—one is a strategy for audience development and a catalyst for book sales while the other is a method of book production and…

Penguin Random House Canada Merges Two Imprints to Create Penguin Teen

Penguin Random House Canada announced yesterday the launch of its newest young adult imprint, Penguin Teen. The imprint combines YA titles previously published under the imprints Doubleday Canada Books for Young Readers and Razorbill Canada. Tara Walker, publisher of Penguin Random House Canada Young Readers and VP of Penguin Random House Canada, explained the thinking…