Cambridge, MA

Oxford, UK and Cambridge, MA, July 17, 2012 – Publishing Technology, the largest provider of software and services to the publishing industry, today announced two new appointments designed to lead and consult on the digital publishing strategy of customers on the pub2web platform.   

The Gilbane Group, a division of Outsell, Inc., and the Book Industry Study Group (BISG) today announced a strategic partnership to help members of the book industry community succeed through innovative uses of technology. Together, Gilbane and BISG will provide market-centric research and actionable guidance for book industry professionals—from publishers to wholesalers—seeking to profit from the “digital revolution.”

Content is still king in book publishing. The challenge to publishers today is to move, manage, exchange and manipulate that content in the most efficient and profitable ways. In the age of new media, publishers must be able to accept content from external sources, traffic it through all the pre-publishing phases and then be agile in the way they output it, so that it’s cost-effective but also meaningful to readers. As with any new technology, publishers should evaluate software solutions with these basic considerations in mind: Functionality: What solutions out there have the types of capabilities your company needs? Once the field has

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