Amazon's Brick-and-Mortar Store a Way to Hook Future Shoppers?

If there's one key ingredient to Amazon's long-term success as an e-commerce powerhouse, it's customer loyalty.

And if there's one foolproof way to establish customer loyalty, it's to hook them while they're young.

Enter Amazon@Purdue, Amazon's brick-and-mortar outpost on the Purdue University campus in West Lafayette, Indiana. It's the latest to come out of the Amazon Student initiative, which discounts the perks of Prime for the higher education set.