D2C Bookselling Is Not Easy…But Here Are Two Options

Earlier this year, I read an article that recommended that all publishers should be selling direct to consumer not only to garner sales, but to build a direct relationship with customers. Indeed, on the face of it, this argument makes sense. But, while I see the argument for going direct, the largest obstacle publishers need to overcome in order to sell directly from their website is convincing readers to adapt their buying habits, a difficult proposition given the success of the status quo.

The reality is that book buying isn't broken.