How A Simple Metadata Fix Can Double Book Sales

Ronald Schild CEO of Germany's MVB discusses how research shows simple metadata fixes, like putting the language of a book in your metadata, can double sales.

"I'm evangelizing for metadata, currently I'm trying to create awareness among publishers about metadata for marketing," says Ronald Schild, CEO of MVB Marketing- und Verlagsservice des Buchhandels GmbH, which is the technical and digital subsidiary of the German Publishers and Booksellers Association.