Interview: NPD Book’s Kristen McLean on the New BookScan License Reporting Service for Publishers
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Porter Anderson
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New insights into the US market, previously not visible to researchers, are coming to light now as NPD's new BookScan License Reporting Service comes up to speed, tracking more than 4,000 licenses and more than 10,000 ISBNs weekly.
The post Interview: NPD Book’s Kristen McLean on the New BookScan License Reporting Service for Publishers appeared first on Publishing Perspectives.
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