The annual event known as ‘Super Thursday’, when most of the hardbacks aimed at the Christmas market are published, promises big names and a boon for the industry
Bookshops will be pinning their hopes for healthy sales this Christmas on titles that include the final novels of the late John le Carré and Andrea Camilleri, and memoirs from comedians Billy Connolly and Daisy May Cooper.
The annual glut of new books aimed at the festive market, known in the industry as “Super Thursday”, comes on 14 October this year, when 292 hardbacks will be published, according to the Bookseller. This number is well down on last year, when almost 800 new hardbacks were published, after Covid-19 had delayed releases over the summer. But Waterstones buyer Bea Carvalho said this year’s list featured “an incredible spread, across all genres”.