Meet Christmas Dad – the hardest person on Earth to buy for
Forget Waterstones Dad, publishing’s latest target demographic is Christmas Dad - so what treats does he have in store
Earlier this year, Waterstones Dad enjoyed a brief but burning moment in the sun. The description, coined by Gavin Jacobson in the New Statesman, referred to a very specific type of man – centrist, politically non-partisan, misses Jeremy Paxman – whose primary personality trait is formed by the type of books he reads.
Books in his collection include Yuval Noah Harari’s Sapiens, How to Be Right by James O’Brien, Ben Ansell’s Why Politics Fails and Dominion: The Making of the Western Mind by Tom Holland. It will come as no surprise to anyone that, as a middle-aged man, Waterstones Dad avoids fiction like the plague.
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