Mills & Boon launch ‘spicy’ Afterglow series to woo TikTok book lovers
Romance publisher to launch two ‘trend-led books’ a month, with ‘generous dose of spice in every story’
In an attempt to attract younger romance fans, Mills & Boon will launch a new list of titles specifically aimed at TikTok users and readers aged 35 and under.
While the longstanding publisher of romantic fiction sells a book every 10 seconds in the UK, according to its website, there is not yet much appetite for Mills & Boon titles among TikTok users.
Related Content
Comments
