No budget? No sweat

It’s no surprise that marketing budgets have been cut this year. With the upcoming months still being incredibly uncertain, many pubishers will be finding that their titles just aren’t getting the investment they wish they could. This time last year, countless titles were moved to the spring with the hope that we’d be in a better situation and the hit to sales would be less dramatic. Of course, an outcome of this is an extremely full publishing calendar but minimal funds to go around.