Random House Group unveils "emotigraph" charting online mood to promote new Sebastian Faulks novel

The Random House Group has launched an ‘emotigraph’ digital campaign, charting the mood and thoughts of the digital world, in order to promote the new novel by Sebastian Faulks, A Possible Life.

Having launched today, the emotigraph will capture and display pictures, text and posts, updating constantly to illustrate the current mood of the digital world based on ‘hashtags’ used by Twitter and Instagram users.