Why authors are turning down lucrative deals in favour of Substack
The newsletter platform has poached big names including Salman Rushdie along with a slew of comic book authors from DC and Marvel
The subscription newsletter platform Substack announced on Wednesday it had signed an exclusive deal with Salman Rushdie – but he is just the latest in a growing number of authors making the leap to write serialised fiction delivered straight to the inboxes of subscribers who pay a monthly fee.
Several comic book writers and artists have announced lucrative deals to provide exclusive content for the California-based company founded four years ago, in some cases eschewing contracts with Marvel and DC to do so.
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