World Catching Up to U.S. in E-Book Buying Habits, Study Says

The world has caught up with the U.S. when it comes to e-book buying and overall engagement with digital books, according to a new study.

While the U.S. remains the largest e-book market, many readers in countries like Australia, Brazil and India have purchased e-books and intend to buy more in the future, according to R.R. Bowker’s Global eBook Monitor study.

“The world is ready for digital books and it’s a far bigger marketplace than we thought,” said Kelly Gallagher, vice president of publishing services at Bowker.