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Publishing%20forecast%20firm%20Simba%20Information<%2Fa>%20has%20released%20the%20highly%20anticipated%20fourth%20edition%20of%20its%20flagship%20Trade%20E-Book%20Publishing%20report%20series%20and%20estimates%2017%%20of%20U.S.%20adults%20have%20read%20at%20least%20one%20e-book<%2Fa>%20in%202011,%20up%20from%20the%2011%%20who%20did%20so%20in%202010.%0D%0A%0D%0Ahttps%3A%2F%2Fwww.bookbusinessmag.com%2Farticle%2F17-us-adults-read-e-books-but-only-11-bought%2F" target="_blank" class="email" data-post-id="3261" type="icon_link">
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Another finding in the device analysis was that more consumers have begun reading e-books through tablet devices, but not every tablet goes to a new reader. Findings in the report conclude one in 10 Kindle owners have updated their Kindles in the past three months -- almost certainly to the new Kindle Fire. Additionally, 53% of iPad owners -- up from 40% in last year's report -- do not use e-books at all.
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