Industry Innovator: A Q&A with Larry Bennett of Bookmasters
What about challenges in domestic v. global distribution?
The major U.S. resellers introduced their reading devices in the United States first, and then expanded internationally. Therefore, major retailers throughout Western Europe and Latin America have developed their own proprietary ebook programs. Bookmasters’ ebook distribution program provides these retailers with Adobe DRM-protected ebooks to give our client publishers maximum global penetration.
How does U.S. ebook adoption compare to what you’ve seen globally?
In Europe it varies country by country but it’s about half of the 20 percent market share in the U.S. In Latin America it’s been much slower to catch on because of the limited proliferation of credit cards.
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