Adapting to the Digital Age: A Q&A with Association of American Publishers President and CEO Patricia S. Schroeder
Extra: What is your take on how the Internet and digital distribution will ultimately change the industry? Does this open new challenges for the AAP?
Schroeder: I’m sure there will be [new challenges]. My crystal ball isn’t clear enough to see [the future]. It’s a very exciting time. Clearly, there will be paper books. People are going to want to read a lot of books on paper. You’re going to find more and more creative uses for electronic books, too, at the same time. That’s going to be very interesting to see how that all plays out. I see it in travel books. People are going to want to have a couple chapters of [this], and a couple chapters of that. People will put together their own digitally delivered travel book, but they may want to read their novel in print. A lot of publishers will be selling this stuff in a lot of different ways. It may be through book stores or through Amazon.com. Who knows? The more choices and the more accessibility, the better. That seems to be the way we’re heading. We’re not quite sure.
- Companies:
- Association of American Publishers