Adapting to the Digital Age: A Q&A with Association of American Publishers President and CEO Patricia S. Schroeder
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For school publishers, there will be more delivery of digital product. It will be much easier to keep books up-to-date. In higher-ed, as universities deal with monetary cutbacks, they ask publishers to run the labs online and offer tutorials online. It’s not the textbook we knew in school. A lot of the publishers will become technology companies. Publishers never owned paper or print. They were content companies. Yes, they will continue to produce content in the future. No matter what, they will have to continue to offer content. They will just probably be doing a lot more with the content.
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