Adapting to the Digital Age: A Q&A with Association of American Publishers President and CEO Patricia S. Schroeder
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Extra: What do you believe will be the biggest opportunities and challenges for publishers this year?
Schroeder: I think opportunities and challenges are like assets and liabilities. They’re almost the same. [Publishers are] continuing to adapt to the digital age. It’s also the biggest opportunity. Everyone is clearly working very hard on that. But there are other issues that people are working hard on. Again, we’ve been focusing on reading and literacy. It’s always an issue with a society [in which] everyone has attention-deficit disorder. We’re trying to make our industry more diverse. Our schools are a priority, too. There have been major spending cutbacks. We work on all of those issues, too.
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