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The program is an extension of a previous successful international partnership with Bologna Children’s Book Fair. This new venture expands international potential for its members to the world’s largest book fairs.
“A number of our AEP member companies have been selling international rights for some time, and the sale of those rights now contributes 5–15 percent directly to their bottom lines,” says CEO Charlene F. Gaynor. “These new programs offer our members a proven, turn-key opportunity to test the international waters with minimal investment.”
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