Gene Therapy: Managing Workflow: How Top Publishers Keep Their Houses in Order
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Digital Storage and Distribution
S&S and other publishers are benefiting from the flexibility afforded to them by digital storage and distribution. The files used to create the original, traditional printed version are also used to create additional printed and electronic formats. When demand for a book has slowed to the point it is no longer economical to manufacture using traditional printing methods, the book then becomes available through print-on-demand (POD) technology, saving valuable warehouse space and, at the same time, shifting the business model for these titles to sell first, print later.
- Companies:
- John Wiley & Sons
- Simon and Schuster Inc.
Eugene G. Schwartz is editor at large for ForeWord Reviews, an industry observer and an occasional columnist for Book Business magazine. In an earlier career, he was in the printing business and held production management positions at Random House, Prentice-Hall/Goodyear and CRM Books/Psychology Today. A former PMA (IBPA) board member, he has headed his own publishing consultancy, Consortium House. He is also Co-Founder of Worthy Shorts Inc., a development stage online private press and publication service for professionals as well as an online back office publication service for publishers and associations. He is on the Publishing Business Conference and Expo Advisory Board.