Gene Therapy: Managing Workflow: How Top Publishers Keep Their Houses in Order
In this review of workflow management at diverse publishing houses, a few lessons stand out:
1. Maintaining data integrity (meta and content) should be built into the workflow process at every stage.
2. Regularly feeding title information in ONIX format to trading partners has great value, needs to be done expertly and can be outsourced if necessary.
Eugene G. Schwartz is editor at large for ForeWord Reviews, an industry observer and an occasional columnist for Book Business magazine. In an earlier career, he was in the printing business and held production management positions at Random House, Prentice-Hall/Goodyear and CRM Books/Psychology Today. A former PMA (IBPA) board member, he has headed his own publishing consultancy, Consortium House. He is also Co-Founder of Worthy Shorts Inc., a development stage online private press and publication service for professionals as well as an online back office publication service for publishers and associations. He is on the Publishing Business Conference and Expo Advisory Board.