Gene Therapy: Managing Workflow: How Top Publishers Keep Their Houses in Order
All slow-moving, inventory-depleted backlist titles enter Wiley’s digital POD program. “We also use POD for ultra-short runs to cover out-of-stock situations,” McDonnell says.
Eugene G. Schwartz is editor at large for ForeWord Reviews, an industry observer and an occasional columnist for Book Business magazine. In an earlier career, he was in the printing business and held production management positions at Random House, Prentice-Hall/Goodyear and CRM Books/Psychology Today. A former PMA (IBPA) board member, he has headed his own publishing consultancy, Consortium House. He is also Co-Founder of Worthy Shorts Inc., a development stage online private press and publication service for professionals as well as an online back office publication service for publishers and associations. He is on the Publishing Business Conference and Expo Advisory Board.