Gene Therapy: Managing Workflow: How Top Publishers Keep Their Houses in Order
The company creates its own ONIX files, which are used primarily as “a communications format to send data out into the marketplace,” says Mike McDonnell, manager of business information. Data for the files are drawn from Wiley’s Book Project Management system and what McDonnell describes as marketing-oriented “rich data” files that contain matter such as title descriptions, author bios, cover text and graphics.
Eugene G. Schwartz is editor at large for ForeWord Reviews, an industry observer and an occasional columnist for Book Business magazine. In an earlier career, he was in the printing business and held production management positions at Random House, Prentice-Hall/Goodyear and CRM Books/Psychology Today. A former PMA (IBPA) board member, he has headed his own publishing consultancy, Consortium House. He is also Co-Founder of Worthy Shorts Inc., a development stage online private press and publication service for professionals as well as an online back office publication service for publishers and associations. He is on the Publishing Business Conference and Expo Advisory Board.