The Corner Office: It's All in the Packaging
As libraries buy more packaged content, Duke University Press Director Steve Cohn hopes to capitalize on the trend with the e-Duke Books Scholarly Collection.
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So, as our cloth sales steadily eroded, with libraries buying paperbacks at what we used to consider the individual price, I wanted to use the e-book program to move the situation back to one where we would be selling a higher-priced "library edition." I now started to think of the library edition as including both an electronic edition that could be used by anybody on the campus computer network plus a clothbound print edition for storing on the library shelves. ... The sales of this new type of library edition could then support our continuation of a book-publishing program that includes inexpensive paperback prices for individual book buyers on just about every book we publish. ...
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Peter Beisser
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