By
Lynn Rosen
Acting as publishers under The Atavist name, they're putting out original longform non-fiction journalism. As software producers, they've created and are constantly improving upon a product called Creatavist that makes "multimedia stories for apps, ebooks, and the Web" integrating text, audio, video and interactivity. "Both sides help each other," Ratliff explains. "We push forward the software to publish new things then use it to incorporate something, say interactive graphics, more seamlessly." Creatavist is now being used by high-profile partners such as TED, The Paris Review and The Wall Street Journal.
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%0D%0AThis%20media%2Fsoftware%20combo%20wasn't%20in%20the%20original%20plan.%20The%20initial%20goal%20was%20to%20be%20an%20innovator%20in%20the%20space%20called%20longform%20journalism,%20pieces%20of%205,000%20to%2030,000%20words%20meant%20to%20be%20read%20in%20one%20sitting.%20"We%20started%20as%20an%20outfit%20that%20just%20wanted%20to%20do%20publishing,%20and%20a%20certain%20type%20of%20publishing%3A%20These%20short%20[pieces]%20between%20book%20and%20magazine%20[length],"%20says%20Ratliff%20—%20books%20that%20would%20be%20"multimedia"%20and%20"enhanced."%20"In%20order%20to%20that,%20we%20ended%20up%20developing%20our%20own%20publishing%20software%20to%20publish%20to%20multiple%20devices%20at%20the%20same%20time."%0D%0A%0D%0Ahttps%3A%2F%2Fwww.bookbusinessmag.com%2Farticle%2Fatavist-a-media-software-company%2F" target="_blank" class="email" data-post-id="1184" type="icon_link"> Email Email 0 Comments Comments