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Lynn Rosen
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%0D%0AThis%20media%2Fsoftware%20combo%20wasn't%20in%20the%20original%20plan.%20The%20initial%20goal%20was%20to%20be%20an%20innovator%20in%20the%20space%20called%20longform%20journalism,%20pieces%20of%205,000%20to%2030,000%20words%20meant%20to%20be%20read%20in%20one%20sitting.%20"We%20started%20as%20an%20outfit%20that%20just%20wanted%20to%20do%20publishing,%20and%20a%20certain%20type%20of%20publishing%3A%20These%20short%20[pieces]%20between%20book%20and%20magazine%20[length],"%20says%20Ratliff%20—%20books%20that%20would%20be%20"multimedia"%20and%20"enhanced."%20"In%20order%20to%20that,%20we%20ended%20up%20developing%20our%20own%20publishing%20software%20to%20publish%20to%20multiple%20devices%20at%20the%20same%20time."%0D%0A%0D%0Ahttps%3A%2F%2Fwww.bookbusinessmag.com%2Farticle%2Fatavist-a-media-software-company%2F" target="_blank" class="email" data-post-id="1184" type="icon_link"> Email Email 0 Comments Comments