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Lynn Rosen
While the number of players in the longform market is growing, Atavist was an early entry. "A lot of things we do that are prevalent now," says Ratliff, "no one was doing when we started." Among their accomplishments: very tightly integrated video; as well as integrated print and audio; and layered-in additional information, such as timelines or footnotes that the reader can turn on and off. "That's a signature thing we're known for — this layer of additional material that you can put on top of the story."
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%0D%0AThis%20media%2Fsoftware%20combo%20wasn't%20in%20the%20original%20plan.%20The%20initial%20goal%20was%20to%20be%20an%20innovator%20in%20the%20space%20called%20longform%20journalism,%20pieces%20of%205,000%20to%2030,000%20words%20meant%20to%20be%20read%20in%20one%20sitting.%20"We%20started%20as%20an%20outfit%20that%20just%20wanted%20to%20do%20publishing,%20and%20a%20certain%20type%20of%20publishing%3A%20These%20short%20[pieces]%20between%20book%20and%20magazine%20[length],"%20says%20Ratliff%20—%20books%20that%20would%20be%20"multimedia"%20and%20"enhanced."%20"In%20order%20to%20that,%20we%20ended%20up%20developing%20our%20own%20publishing%20software%20to%20publish%20to%20multiple%20devices%20at%20the%20same%20time."%0D%0A%0D%0Ahttps%3A%2F%2Fwww.bookbusinessmag.com%2Farticle%2Fatavist-a-media-software-company%2F" target="_blank" class="email" data-post-id="1184" type="icon_link"> Email Email 0 Comments Comments