A Bridge to Global Bookselling
Behind Bridge Publications’ strategy to make L. Ron Hubbard’s Scientology books available to everyone, everywhere.
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BB: What are the biggest challenges you face?
Silber: We are constantly working to further cater to the increasing worldwide demand.
BB: What is your average initial print run? Has print-on-demand played a role in inventory management?
Silber: The average print run is about 5,000, but this varies depending on the title and language. Digital printing enables us to fill demand, be it 50 copies or 20,000, and all with the same cost to us and our customers. [It] allows us to maintain a "shelf quantity" of all needed titles, and only print and supply based on demand. BB
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Noelle Skodzinski
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