Behind the Scenes With Jan Pogue, Publisher of the Recent National Hit 'Morning Glory Farm'
Extra: What sort of marketing has Vineyard Stories been doing for this book and has the marketing strategy changed as the book has gained popularity?
Pogue: … I always market my books pretty heavily. But I only market to New England. ... I use New England Independent [Booksellers] Association heavily … . ... [NEIBA] puts me in touch with the independent bookstores that buy a lot of books. I also build marketing lists; in this case, the marketing is to the slow-food movement, to other sustainable farms, to sustainable farming organizations, to organic farming organizations. ... I send ... direct mail or direct e-mail. ... I'm totally confused about the Facebook, Twitter issue. ... In the same way as the distribution question, it's a chicken-and-egg [question]. How much money does it take to sell a book? If it takes more money to sell a book than you can make selling that book, then you can't go to another marketing [strategy]. ... You have to keep on that [original marketing] plan until you really believe that new efforts at marketing are going to serve rather than take away.