Bertelsmann Acquires Digital Media Agency Smashing Ideas for Random House Inc.
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Smashing Ideas will continue to operate independently out of their Seattle headquarters, as well as their U.K. office, primarily focusing on its current and future client businesses.
Last September, Random House, Inc. established a partnership with Smashing Ideas to develop first-rate mobile applications for selected titles. The first two apps, developed with the Random House Children’s Books division, Wild About Books and Pat the Bunny, both climbed to #1 in the books category in the Apple App store.
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