Bertelsmann Acquires Digital Media Agency Smashing Ideas for Random House Inc.
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“Bertelsmann, Random House, and Smashing Ideas are a great fit creatively and culturally, as our recently begun partnership has demonstrated to us. We are driven to create value for authors, brands, and clients, and the opportunity to do so together, through broad-based digital development of innovative and interactive engagement with consumers and readers, is enormously appealing to us,” says Markus Dohle. “We intend to provide our new Smashing Ideas colleagues with abundant resources to help them grow as a profit center, as well as a creative force.”
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- Markus Dohle
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